Our Purpose
Username Marketing [UM] is a woman-owned business based in Southern California. We specialize in creative content creation, innovative branding, photography, and social media posting services. Our mission is to empower brands with unique and engaging content that stands out in today’s competitive market.
At Username Marketing, we understand that storytelling is at the heart of every successful brand. In a crowded marketplace, authenticity is your strongest asset. We believe that every blemish is a badge of honor—each imperfection tells a part of your story. By embracing individuality, we can break through the noise and create connections that matter.
Our purpose is to help translate your creative vision into a compelling narrative that enhances your unique mission. Our expertise in impactful branding and engaging visuals will illuminate your path as we embark on this collaborative journey. Together, we will redefine your brand and let your authenticity shine brightly in the digital world.
UM, about your creator…..
My name is Joella, and I am the founder and creative director of Username Marketing.
I am a first-generation college graduate who takes pride in my Spanish, Indigenous, and other mixed roots. My native language intensifies my passion for art, and my cultural values influence the deeper craving for purpose that translates into my creative work.
I feel part of my mission is to help others discover their “Why?” This goes beyond a brand's creative vision; it involves introspection and deeper analysis. It is the discovery of the missing seed that needs watering to grow its roots in creative routes.
In academia, I obtained a bachelor’s in international business, a minor in finance, and a degree in psychology. I believe my passion for marketing and psychology enhances every brand’s unique mission by implementing a creative and behavioral analytical approach to marketing and branding.
Why me?
It seems in the creative market, it has become popular for many social media managers or marketing creators to favor the concept of exploring a large number of accounts in a generalized manner rather than focusing on one to three accounts to tailor visions and more deeply understand their client’s distinctive personality and mission. The lack of research and interest in understanding a brand’s values may often result in generalized marketing materials that lack authenticity and personable creative direction, and by extension, cause a misalignment of the client’s creative vision.
I am not here to say choose me over others with more experience or who already manage to create content for thousands of accounts. Still, I will say that if you value quality over quantity and a deeper analysis of your brand’s values, then we may have something in common.
Any Hobbies?
I am a lover of outdoor adventure! I am a FUR parent who cherishes sunset hikes with my Siberian husky, Zena, and yoga sessions with my Siamese, Zimba... Also, I enjoy kayaking, jet skiing, and my absolute favorite, horseback riding.
